Blog posts
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Your average Cafe customer doesn't exist!
The cafes that grow from here are the ones that stop pretending otherwise.
Don't leave your pricing to your customers. Don't leave it to your accountant. Don't leave your menu to your suppliers. Don't leave your marketing to whoever's loudest in your team chat.
Pick your customer. Then build everything for them.
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Lelit Mara X3: Unlocking flavour with pressure profiling
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Coffee scales review series: The Acaia Pearl Scale
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Coffee scales review series: The Acaia Lunar Scale
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Coffee scales review series: The Timemore Black Mirror Mini Scale
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Beyond caffeine: The other compounds in coffee
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Coffee scales review series: The Artisan Barista Scale
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Everything you know about cafe pricing is wrong
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Coffee scales review series: The Varia AKU Scales
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How cafes can truly stand out
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Make coffee at home? Here is why you should use scales
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Green coffee update (September 2025) and what it means for Australia
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Cafes you need to sell coffee… bags of it!
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Why did I just pay $6 for a coffee? Understanding what goes into the cost of your flat white
