Impact Report 2024

With three quarters of Australians drinking at least one cup of coffee a day, we know that the work we do to reduce our impact not only matters today – it leaves a lasting legacy for an entire industry.

That’s why we take such pride in crafting coffee that drives real change and embrace the opportunity to measure, reflect on and distil our impact into an easy-to-digest document. 

2024 marks our fourth Impact Report, reaffirming our commitment to transparency and accountability to our entire community. Each year, our goals become bolder, our initiatives create even greater impact, and our community grows stronger. But we’re far from finished, as we reflect not only on our milestones, but the road ahead. 

We’re rigorous in our data collection across all areas of P&R. This ongoing practice enables us to use that data to develop learnings and insights in areas that as an organisation we need to improve upon. Of course collecting and analysing data is important but translating that data into a format that can be easily understood is more challenging.

Our impact report serves as a catalyst to unpack that data and present it in such a way that all stakeholders could understand. We determined who our key audiences were and tried to determine what data and information was relevant and important to them.

In our organisation we didn’t have the problem of not enough data, inversely our challenge was to drill down to what were the most important points we wanted to communicate ensuring we didn't gloss over the facts or worse tried to greenwash the findings