Coffee origins
We’ve built lasting relationships with coffee partners who prioritise sustainability and ethical production, while also choosing coffee our customers love to drink. . We display the best characteristics from coffee growing regions around the world, while seeking diversity and uniqueness in varieties and processing methods.
We only purchase specialty grade coffee, coffee that scores a minimum 83 points on the international Q grading system. However, coffee also needs to meet our broader objectives and our internal quality guidelines. We make sure all the coffee we purchase is considered for ecological care,community development, and workers are treated and paid fairly. Our relationships with coffee farmers are a constant source of inspiration, fundamental to our story and the coffee we serve.
From farm to cup
A journey driven by passion and data
It’s thanks to our relationships with farmers, producers and brokers that we’re able to consistently roast, brew and serve delicious coffee to our community. Part of this relationship is the sharing of knowledge and understanding.
Our rigorous quality assurance (QA) processes not only help us and our community brew better coffee, but it also allows us to share our learnings and data with those growing the coffee for us. It wasn’t that long ago that many coffee farmers had little to no insights into what was happening to their coffee at roasteries, let alone in cafes or in people's homes.
Now, transparency is key, with information flowing both ways and all parties benefiting from the process.
Paying more for your coffee
Coffee: a fruit not a commodity
Our goal is to help more people Drink Better Coffee™. We want coffee to be savoured, enjoyed, shared and importantly valued. Valued for the fact that many hands, heads and hearts have poured everything into producing the best cup possible. Coffee needs to mean more to us than a ‘pick me up’ to start the day.
There’s no two ways about it: specialty coffee farmers and the entire coffee industry are feeling the effects of climate change first hand, along with global economic challenges.
But as consumers, we have the power to make a difference.We need to become comfortable with paying more for our coffee, understanding that each coffee we enjoy is made possible thanks to the dedication and passion of those right at the start of the journey, the farm on which this fantastic fruit was grown.
