Sourcing
All our coffee is sustainably & ethically produced and compliments our coffee program to best serve our customers. We hope to display the best characteristics from all coffee growing regions and look for diversity and uniqueness in varieties and processing methods.
We only purchase Specialty grade coffee; coffee that scored a minimum 83 points on the international Q grading system. However; they also need to meet our broader objectives and our internal quality guidelines. We ensure all the coffee we purchase is considered for ecological care and community development and that workers are treated and paid fairly. As we partner with farms our relationships are a constant source of inspiration for us and fundamental to our story and the coffee we serve
From farm to cup
A journey driven by passion and data
It’s thanks to the strength of the relationship we have with our farmers, producers and brokers that see us being able to consistently roast, brew and serve delicious coffee to our community. Part of this relationship is the sharing of knowledge and understanding.
Our rigorous quality assurance (QA) processes not only help us and our community brew better coffee, but it also allows us to share our learnings and data with those growing the coffee for us. It wasn’t that long ago that many coffee farmers had little to no insights into what was happening to their coffee at roasteries let alone in cafes or in people's homes.
Now, transparency is key with information flowing both ways with all parties benefiting from the process.
Paying more for your coffee
Coffee; a fruit not a commodity
Our goal is to help more folks Drink Better Coffee™. We want coffee to be savoured, enjoyed, shared and importantly valued. Valued for the fact that many hands, heads and hearts have poured everything into producing the best cup possible. Coffee needs to mean more to us than a ‘pick me up’ to start the day.
There’s no two ways about it, specialty coffee farmers and the coffee growing industry as a whole are feeling the effects of climate change first hand alongside the global economic challenges.
But as consumers we have the power to make a difference, we need to become comfortable with paying more for our coffee, understanding that each coffee we enjoy is made possible thanks to the dedication and passion of those right at the start of the journey, the farm on which this fantastic fruit was grown.
