If you're a cafe owner, you're probably well aware of the importance of serving high-quality coffee. But have you ever considered using coffee that's extraordinary? If not, you may be missing out on an opportunity to take your cafe to the next level. The demand for high-quality coffee is growing rapidly and successful cafes are providing their customers with exceptional coffee that elevates the coffee experience and keeps customers coming back for more.

At Pablo & Rusty’s, our Expedition Program creates extraordinary coffees that are helping cafes deliver an outstanding coffee experience to their customers

Expedition is not just any ordinary coffee program. It’s a selection of some of the rarest and most interesting coffee on the planet, including several of the unique Geisha varietal and unique flavour fermented coffees. You have to try the Honey Processed Passionfruit Fermented coffee to believe that a brew could taste this mind blowing! 

The coffee is frozen immediately after roast and packed in 45g recyclable vacuum-sealed packs that lock in the flavour and aroma of the beans. The ageing process only starts once the coffee thaws and lucky punters can have a coffee experience as good as the day it was roasted.

Expedition coffee brewed into a ceramic mug and presented on a wooden tray

So why should cafes go to the effort of putting some of the world's rarest coffees on their menu?

Stand out from the crowd

As a cafe owner you’ll immediately differentiate your cafe from the competition. You can provide your regular and new customers with a rare coffee experience.They're likely to be impressed and more likely to return in the future with their friends.  In addition, using high-quality coffee can help to attract coffee aficionados and connoisseurs, who are more likely to seek out cafes that offer exceptional coffee.

Create a buzz on the menu

Power up your coffee menu adding unique and rare coffee. There’s a breed of coffee devotees who you want in your cafe. If you can offer a distinctive and memorable experience for this crowd, you’ll keep them coming back for more. Give them a positive experience with your coffee and they recommend you to others, whether through word of mouth or online reviews. This can help to increase the visibility and credibility of your cafe, leading to more customers and increased sales.

Get seen on socials

This same crowd and those that they recommend love digital too! Give them a memorable experience and they will likely share it on social media. A perfect cup of coffee not only satisfies a customer's taste buds but also provides an experience that’s going to get Instagram'd! Your cafe will get tagged in their posts, which promotes the cafe to their followers and reaches a wider audience. Ultimately, an exceptional coffee experience at a cafe can lead to positive word-of-mouth marketing and increased social media exposure for the cafe.

Expedition coffee being poured into a mug from a Hario V60 jug

Attract and maintain quality staff

Baristas working with exceptional coffee will likely feel a sense of pride and satisfaction in their work, which can help to improve their overall job satisfaction and motivation. This can lead to a more positive work environment, which can have a ripple effect on the quality of service and the overall customer experience.

So why don’t cafes want to operate at the highest level with outstanding coffees available to them? Good question! There’s a perception it’s too hard or there's not the return on investment. But what price can you put on becoming a destination location for some of the worlds best coffee?

Talk to your Pablo & Rusty’s Business Specialist or Coffee Specialist. They are waiting to show you how easy it is and help you get going. It’s time to put your cafe on the map. 

For new wholesale enquires, click here to enquire

To find out more about our Expedition Program, check out the blog here.