Our iconic cups, which allow you to enjoy delicious and sustainable coffee on the go, have changed slightly. We are excited to share these apparent and not-so-apparent changes.
These takeaway cups and lids are now 100% home compostable. They are certified under AS5810 home compostable certification. This means they can be thrown into your backyard compost along with food scraps, grass clippings, leaves and other organic matter. The certification means that they will decompose in standard home compost conditions within 180 days. This is a huge milestone. Our previous TA cups were commercially compostable, which was industry-leading at the time, and now we’re one step better!
These cups use a thin aqueous, primarily water-based lining instead of a PLA (Polylactic Acid) lining. Aqueous is a new cup coating technology that uses a water-based coating to coat coffee cups. The coating is printed like water-based ink, allowing it to be absorbed into the paper fibres, rather than sitting on top as an additional layer. This reduces the amount of material needed while providing the same leak and grease-proof benefits as other coatings.
Integration of the QR code
We are passionate about great design as well as digital interaction. We identified that our cups are one of our community's most frequently used touchpoints. We wanted to respect the iconic P&R monogram design while integrating a digital element into it. We landed with making part of the logo into a QR code. Now, our customers can not only touch our brand but also interact with it. They can engage with our broader story and the stories of many partners and team members making it possible for us to continue offering delicious and sustainable coffee across Australia.
Disposable cups and sustainability
We also recognise that disposable cups are a last-used resort. We are excited about and recommend, first and foremost, reusable cups and swap programs like the HuskeeSwap. We believe that we must continue to minimise our use of single-use items as an organisation, an industry and society in general.
At the same time, we want to continue to make the single-use items that we do end up using as sustainable as possible. We are excited to have made another small step on this journey.
The cups will flow through our venue and partner network over the next few weeks. Please let us know what you think and tag us in any photos on social media @pabloandrustys.