We feel your pain and stress in this difficult time. This resource is a small way to help whoever we can through this crisis. Our industry is a resilient one and we will get through this together. If you have done anything and would like to share it with the community please let us know via this form

Keep calm, keep smiling, keep doing as much as you can. This is not the time to panic. It’s the time to come together (virtually or at a safe distance), be creative, keep ourselves and others safe and take action to make the best of this situation.

P&R COVID-19 safety and hygiene

Firstly, please have a read over our P&R response letter re what we are doing to keep our customers, our staff and the community safe during COVID-19

Supply Continuity

Secondly, some things we’ll be doing:

  • Importantly your P&R deliveries will continue, as circumstances change or if new government restrictions come into place, we will keep you updated but as long as you are open, we will get you the coffee!
  • We’ll keep you updated with things that may affect your business. However, from our perspective, it’s business as usual

Tips on things to act on

Thirdly, some tips on what you should be doing now


  • Do not panic, don’t give into fear, rumours or hype
  • Keep in touch with you Business/Coffee Specialist

Get the facts

Ideas to keep cafes afloat

Rearrange Your Café Layout

  • If your space permits, make the workflow as efficient as possible
  • Move counter, display cabinets etc to front of the building
  • Have cashless payment options
  • Be as visible as possible to street-view and any potential foot/motor traffic

Smile and take pride in customer service

  • Stay positive and spread some happiness during these trying times.
  • Put customer satisfaction first. Happy customers = maximised sales

Offer alternatives to classic menu

  • Streamline menu, simplify supply channels, only offer what is manageable and profitable
  • Offer alternative home cooked meals for customer convenience.
  • Look at offering produce boxes to help people out. The shops are difficult at the moment

See what your suppliers can help with

  • You might be able to sell things like bread, milk, eggs, retail coffee, tissues, sanitisers, vegetable boxes, meal kits, frozen meals, etc

Promote at home brewing and drinking

  • Maximise retail coffee sales.
  • Ask your coffee supplier for some home brewing gear if you don’t have any already
  • Carry RTD (Ready-to-Drink) coffee such as our Pure Black Nitro which customers can take away and buy for home
  • Carry our coffee concentrate to sell to customers to take home as well as to make up take away Iced Lattes

Go as digital as possible

  • Offer online ordering. HeyYou, Skipp, Uber eats etc.
  • Create a quick website for people to access your menu if you don’t already have one
  • Cashless payment only
  • Phone orders

Home Delivery

  • Get onto home delivery services.
  • Either through an established business or a DIY model
  • Drive through services (If your business permits such a model) or kerbside pickup

Stay Active on Social Media

  • Keep customers well informed of what you have on offer
  • Keep spreading positive vibes and support to communities (We are all in this together)
  • Keep customers informed of any changes to your venue. Hours, Menu changes etc.
  • Keep customers aware of the measures you are taking to provide safe food and beverage offerings and service

Get creative

  • Customers have more time on their hands now, working from home
  • How can you be a standout? Think outside the box
  • Look at encouraging people to grow their own produce
  • Offer your coffee grounds for peoples’ gardens at home
  • Support biodegradable packaging and composting methods
  • Send home some fruit or vegetable seeds to plant when people order food or coffee

Band Together with other Local Businesses

  • What can you do to collaborate with other local businesses that will act as win-win support systems?

Tag us in any updates

  • This way we can share any of your updates on our extended network to help spread the word

COVID-19 Ease of Restrictions

It is great to see Australia do really well at flattening the curve. As we embark on the road out, we must do our best to stay on top of the restrictions, hygiene and to do our best to protect our staff and our customers. Below are some resources for the latest updates.

Government Stimulus

  • Sign up for the Gov stimulus 1 and Gov Stimulus 2 (more info )
    • Make sure to lodge your April BAS (Business Activity Statement) as soon as possible. This can be helpful especially for monthly lodgers
    • Talk to your bank or one of the big 4 and apply for the Small Business loan. We don’t encourage getting into debt. However, this is a good backup to have ready and approved
  • Sign up for Gov Stimulus 3 “JobKeeper payment” ( more info )
    • Enrollment is now live!
    • You may be eligible if your revenue has dropped by 30% or more
    • Receive $1,500 per fortnight for eligible employees
      • Full time, part-time and casuals (only casuals who have worked for you for 12 months or more)
      • Australian Citizens, Permanent residents and NewZealand citizens are included at this stage
      • The stimulus, which is not law yet, started on March 30th with first payments being made to businesses via the ATO in early May
    • If you have an eligible employee who earns less than $1,500 per fortnight, pay them at least $1,500 per fortnight
    • Register your interest on the ATO Website
    • The ATO has extended the time to enroll for the initial JobKeeper periods, from 30 April 2020 until 31 May 2020.
      • For the first two fortnights (30 March – 12 April, 13 April – 26 April), ATO will accept the minimum $1,500 payment for each fortnight has been paid by you even if it has been paid late, provided it is paid by 8 May 2020
    • Talk to your accountant immediately
  • NSW Small Business Grant
    • Up to $10,000
    • The application portal will be live in the next 14 days and you can apply via Service NSW when it’s ready
    • Eligibility criteria
      • Have between 1-19 employees and a turnover of more than $75,000;
      • A payroll below the NSW Government 2019-20 payroll tax threshold of $900,000;
      • Have an Australian Business Number as at 1 March 2020, be based in NSW and employ staff as at 1 March 2020;
      • Be highly impacted by the Public Health (COVID-19 Restrictions on Gathering and Movement) Order 2020 issued on 30 March 2020 – we understand this means revenues would need to have been reduced by up to 66%;
      • Use the funding for unavoidable business costs such as utilities, overheads, legal costs and financial advice;

Rental Relief for Commercial Tenants

  • The rental reduction is available to tenants eligible for JobKeeper (i.e. able to evidence reduction in revenues of 30%+) who have revenues of less than $50m
  • This is provided by landlords proportionate to tenant’s loss in revenue
  • Rental waivers (at least 50%) and the remainder in deferrals
  • Landlords must not terminate leases
  • Tenants must honour lease terms over time


  • Conserve your cash resources and prepare for a slowdown in trade
  • Suppliers may start to tighten credit terms, like you they will be feeling the impact also. However, talk to them early and put plans in place
  • Good idea to look over your insurance coverage (although, most insurances won’t cover COVID-19)
  • Get in touch with ATO and defer payments/put in place payment plans (ATO has said they will defer payments for up to four months)
  • Talk to your bank regarding your personal and commercial loans. They have said they will give payment holidays up to six months


  • Keep Staff informed and be transparent – don’t leave them guessing, ambiguity can cause panic
  • Masks are now strongly recommended in NSW
  • Of course, we recommend running with minimum staff possible
  • If salary staff have annual leave ask them to use it
  • Hold onto your staff as long as you can, things will turn around and you want to be ready
  • Guide your staff to the Gov Stimulus and what’s available to them ( more info )


  • Enact appropriate Social Distancing and Hygiene measures and let customers know what you are doing even with the current take away only operations
  • Keep customers informed regarding any disruptions to trade via social media and any other channels 
  • Update various online platforms re Trading hours – Google, Zomato etc


  • Talk/write to your local counselor and your representatives and let them know that as a cafe you would like to see even more targeted support for the industry on top of the stimulus packages

Look after yourself

  • Keep those around you informed – they will help you
  • You don’t have to go through this alone, a problem shared is a problem halved – if you need to talk to someone call lifeline 13 11 14

As challenging as this time might seem right now, taking the time to plan and map out solutions can go a long way to ease the stress and burden down the road. We will as a community get through this, we may come out with a few bumps and bruises but we will come out the other side

Last updated: 3/08/2020